Facebook would be Don Draper's dream come true — offering the ability to target ads based on what people love or hate. But some advertisers say it misleads them about what all that data can do.

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of ...

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurs, focusing on global and social entrepreneurship. Facebook and measurement company Nielsen are partnering ...

Amid the debate on the value of advertising on Facebook, a new study from ComScore finds that ads do affect the buying behavior of the site's members. Facebook ads are effective, says new study - CNET ...

Check out the most effective formats and how to really show off products while engaging audience interests with Facebook Ads. Jason J. Zotara March 29, 2022 ...

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores.

Targeted Facebook ads shown to be highly effective in the 2016 US Presidential election. ScienceDaily. Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2018 / 10 / 181025103303.htm.

Facebook has mistakenly calculated the effectiveness of many ad campaigns over the past few months as it has contended with changes Apple made to its iPhone software, a crucial underlying ...

Facebook’s ability to track users and show them certain ads appears to be tanking thanks to Apple’s “ask not to track” feature, according to some advertisers. Apple rolled out the privacy ...

As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world's most populous online social network can help increase sales.

Comscore's report on Facebook ad effectiveness reveals insights into digital marketing strategies. Business Insider Subscribe Newsletters ...