By investing in Bitcoin, GameStop doubles down on its outsider identity. Discover how this decision resonates with crypto values and what it could mean for corporate treasury trends.

GameStop has officially made its first cryptocurrency investment. In 2021, a short squeeze of GameStop's stock became one of the biggest topics in the world. The largest video game retailer in the world doesn't have another phenomenon on its hands,

Cohen started off by noting that GameStop ( NYSE: GME) was a "piece of crap" and losing a lot of money when he took over. He said financial discipline, cost-cutting measures, and shifting the business model away from solely selling video games to the collectibles business has paid off.