Roblox Corp.’s 2-month-old Grow a Garden video game has quickly become one of the most-played titles in its history — and ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

Roblox has a long-term vision of achieving 1 billion users, more than 10 times its existing DAU of 98 million. While it's unclear whether it can achieve that ultimate goal, it has consistently grown ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

These figures highlight the growing economic opportunity within Roblox’s ecosystem, reinforcing its position not just as a gaming platform but as a full-fledged digital economy. With ...

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In a Roblox blog post published Monday, Roblox vice president of economy Enrico D’Angelo wrote, “Regional Pricing offers users prices that are more reflective of their local economy ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

Roblox has adapted its payment system to allow for regional pricing. This means that the software will automatically adjust the cost of an in-game item to match the local economy of the buyer.

Roblox Corp.’s 2-month-old Grow a Garden video game has quickly become one of the most-played titles in its history — and spawned a market for virtual crops and livestock that appears to ...