As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging Gen Z engagement, AR innovation, and more.

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

Kid Cudi took the stage at Snapchat’s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users ...