Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Target said it will offer 40% off some furniture, 30% off some small appliances and cookware, and other deals on toys, sporting goods and bedding. Prime Day has become Amazon’s annual summer ...

Amazon is expanding its annual Prime Day sales to four days for the first time, beginning early Tuesday morning and ending early Friday, according to AP. The move comes as Amazon seeks to maintain ...

The event is being called Target Deal Days and will take place on July 15th and 16th - the same two days Amazon is slashing prices for its annual Prime Day sale. Target says it will cut prices on ...

Prime Day 2025 starts July 8th, but Amazon isn't the only retailer offering mega savings this week. Target’s Circle Week has you covered at prices that go soft on your wallet. While Amazon’s ...

Target is going head to head with Amazon's Prime event this year by debuting Target Deal Days. The online sale event will last 48 hours on July 15 and 16, concurrent with Amazon's shopping holiday.