This time, YouTube has morphed its user interface to show viewers more Shorts, which will now be featured prominently in an ...

There’s been a heavy emphasis on Shorts over the past couple of years, and that includes within the TV experience. Recently, YouTube announced that Shorts would be getting a dedicated row in the ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO ...

After being announced recently, the YouTube app for TVs is widely rolling out a few changes including a dedicated Shorts feed that lives at the top of the subscriptions page.

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per ... Lucas Manfredi is a TV Business reporter at TheWrap, writing about ...

AudienceProject has launched a new integration for improved YouTube ... ensuring better comparability between YouTube and traditional TV. Dirk Bruns, Germany’s Director of Branding Solutions ...

About 70% of channels on YouTube upload Shorts today, he said. In addition, according to Mohan, the past 12 months, YouTube ads viewed on connected-TV screens drove more than 1 billion conversions.