The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony and Honda's joint-venture electric sedan made its debut during CES 2020.

These low-slung electric upstarts approach the formula from very different directions. Is the Afeela already too little, too late?

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.

Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,

Sony and Honda confirmed pricing for the first electric vehicle from their joint Afeela brand at this week's CES 2025 in Las Vegas.

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.