When Grupo Frontera took the stage around 5:30 p.m. Sunday, the crowd of 70,775 was a toda máquina. That was the number ...

Grupo Frontera and Majo Aguilar brought the Mexican Spice to Billboard THE STAGE at SXSW. Keep watching for a sneak peek of ...

But Frontera is no one-hit wonder. The band has capitalized on that momentum with a catalog that honors the past while ...

A timeline of Grupo Frontera's attention-grabbing online political actions, statements and non-comments since the start of ...

Grupo Frontera made their long-awaited Rodeo Houston debut Sunday night during Go Tejano Day, playing to a sold-out crowd.The band, hailing from Edinburg, Texas, went from to playing quinceaneras to ...

Over 70,700 fans attended the Houston Livestock Show and Rodeo on Sunday, March 16 to watch a sold out performance by Grupo Frontera, who are known for blending traditional Norteño music with ...

SXSW 2025 headed into the weekend with a Friday night full of surprises. On one stage, an under-the-radar appearance from ...

Grupo Frontera are (again) speaking out against viral rumors that the Mexican American band supports Donald Trump. On Saturday, Grupo Frontera posted a video dispel some of the rumors about their ...

With support from Jordan Miller and Nala, the dance music producer closed out Billboard's trio of shows at SXSW 2025.

Go Tejano Day festivities include live entertainment on the Junction Stage, presented by Woodside Energy and in the Champion ...

Billboard presents The Stage at SXSW is back for another year and is bringing big artists for three nights of entertainment. Chief Brand Officer for Billboard Dana Droppo has all the details.