News

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief ...
Bieber has signed a $1 billion deal for e.l.f Beauty to acquire her skin care and makeup brand and will take on a new role.
E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...
A source tells PEOPLE that Hailey Bieber is 'incredibly excited' after her brand, rhode, inked a $1 billion deal with e.l.f.
Justin Bieber sparks concern with cryptic post after Hailey's billion-dollar beauty deal. Fans fear something deeper is going ...