Elon Musk's profile modification sparks a big crash in Kekius Maximus memecoin, with its price dropping by more than 70% in one hour.

Elon Musk’s recent decision to change his name to “Kekius Maximus” on X (formerly Twitter) has sparked a flurry of questions and speculation across the internet. The name change was accompanied by a new profile picture featuring a version of the Pepe the Frog meme.

The world’s richest man’s new handle and avatar appear to refer to a cryptocurrency – but they both include references previously co-opted by the far right