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Nielsen's New Ratings Method Approved by Media Rating Council

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable,

YAHOO!Finance · 4d

THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first-party live streaming data and re-accrediting Nielsen's traditional Panel measurement.

Yahoo · 4d

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Desk on MSN · 4d

MRC completes accreditation of Nielsen Big Data & Panel measurement

The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published at The Desk.

MediaPost · 4d

MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

Marketing Dive3d

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

4don MSN

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

adexchanger4d

Nielsen Touts New MRC Accreditation Ahead Of Upfronts

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Awful Announcing5d

Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

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