TRAILING BY A point late in Game 4 of the NBA Finals, the Oklahoma City Thunder's season seemingly hanging in the balance, Shai Gilgeous-Alexander brought the ball up the left side of the Gainbridge Fieldhouse floor.

So transfixed by not only the team, but also the city, Anderson’s magazine story was the precursor to “Boom Town” — Anderson’s book, published in 2018, that intertwines the rise of Oklahoma City with Thunder basketball. “Boom Town” is equal parts historical and hysterical in telling the story of Oklahoma City.

Caruso has had two 20-point games in the 2025 NBA Finals. He had zero in the regular season. The Thunder were able to sneak away with a 111-104 Game 4 win over the Indiana Pacers because of his contributions. Returning to OKC for Game 5, the series is tied at 2-2.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.