When lovers of the best watches on the market think of Pepsi, chances are the iconic cola beverage isn't the first thing on ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two ...

Seiko has cracked open a refreshing chapter in watch history with its first official partnership with Pepsi, serving up two ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the ...

Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

Seiko has just released the Prospex Alpinist Night Sky SPB531, a stunning limited edition paying homage to the celestial ...

To celebrate the 30th anniversary of Initial D, Seiko has teamed up with Kodansha and series creator Shuichi Shigeno to ...

Seiko transferred a key feature from the affordable, divisive solar-quartz Speedtimer collection to its prestigious automatic ...

Six new references of Seiko Speedtimer ✓ With three celebrating a shared history with Datsun ✓ Explore them here! ✓ ...

Sunday Morning Showdown ✓ The Zenith Chronomaster Sport Vs. the Grand Seiko Tentagraph ✓ Who will be king of the high beat ...

Now, celebrating the beloved Japanese carmaker—since subsumed into the Nissan brand and then finally discontinued in ...

The new time-and-date Prospex Speedtimer has a fun feature reminiscent of a deep-cut 5 Sports model from the 1980s.