No matter what your business is, you should sell $5 chickens. This is an article about brand identity, loss leaders, and ...

Southwest Airlines is set to start charging for checked bags for most passengers for the first time in its history.

But for more than 50 years, American consumers could count on Southwest Airlines letting them check bags for free.

Dallas, Texas-based Southwest Airlines announced this week that it will be ending its long-standing policy that two bags fly ...

The airline known for free checked luggage, Southwest, will start charging to check bags and to select seats, like most ...

Southwest Airlines is ending its long-standing free checked bag policy for most passengers. Here are the details.

Southwest Airlines will begin charging customers a fee to check bags. It's a significant change for the budget carrier, which ...

Southwest Airlines is making major changes to its baggage policy, marking a departure from its long-standing tradition of offering two free checked bags to all passengers. Starting May 28 ...

United Airlines CEO Scott Kirby and Delta Air Lines President Glen Hauenstein on Tuesday weighed in on Southwest Airlines ...

Southwest Airlines took to social media with its own joke after changing the beloved free two-bag policy for certain travelers.

Southwest Airlines has been known as one of the friendliest companies in the friendly skies for as long as the airline ...