Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate ...
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...