Beijing: In the days leading up to a proposed US government ban on the social media platform TikTok, American users have turned to another Chinese

With ByteDance-owned TikTok facing imminent ban in the US this week, users in America are switching to another Chinese social media app Xiaohongshu or RedNote which has seen a surge in downloads over

As the threat of a TikTok ban looms in the United States, users there are flocking to the Chinese social media app Xiaohongshu - making it the top

“The ones benefiting from traffic from the TikTok ban are still Chinese apps,” GSR Ventures managing director Allen Zhu wrote on WeChat, posting a screenshot of the US App Store download chart. A stream of new English-language content and users showed up on Xiaohongshu this week, and the #tiktokrefugee hashtag garnered more than 25 million views.

As the potential US TikTok ban approaches, American content creators are turning to Xiaohongshu (RedNote), a Chinese app akin to Instagram and Pinterest. RedNote’s swiftly growing American userbase highlights its appeal amidst concerns over TikTok’s future,

A commonly used app in China and Hong Kong, Xiaohonshu – which translates to “little red book” in English – welcomed troves of new American arrivals on Monday. TikTok users began to flee the ByteDance-owned social platform ahead of a crucial Supreme Court decision on its future.

Ahead of a possible TikTok ban this week, RedNote (aka Xiaohongshu), a Chinese platform is gaining popularity.

With TikTok facing an imminent shutdown in the United States, American content creators have taken flight - to another Chinese social media app. Xiaohongshu, known as RedNote in English, surged to the top of the Apple App Store downloads on Monday (Jan 13),