Back in 2019, AMC issued a strongly worded press release rejecting National CineMedia's proposal to place ads right before the start of a movie - despite Regal and Cinemark adopting the practice.

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running ...