AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After facing complaints from major movie studios, AMC Theatres is now planning to shorten its preshow before films. Sources ...

Industry backflips have become the order of the day, with many wondering aloud why it took "public backlash" before it was acknowledged that endless ads do not a happy audience make. This current ...

AMC 34th Street theater reopens after COVID-19 closures, Friday, March 5, 2021, in New York. (Photo by Evan Agostini/Invision/AP, File) ...