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Website animation, if it's clever and entertaining, can be one more way to keep surfers on your site. Some websites have interactive animation that rivals computer games in detail and sophistication.
The blog is a subsite of the larger io9 brand, which already publishes a fair amount of animation coverage. Another Gawker site, the gaming-oriented Kotaku, covers anime and will continue to do so.
The website comes from Reddit user eth0izzle, and is currently only an alpha version, meaning you might run into some errors if you upload strangely-formatted .gifs. If you dare to try it out ...