Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

In my previous article, “B2B SaaS SEO: Mapping your keywords to the customer journey,” I discussed strategically influencing ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no one-size-fits-all approach. In some ways, the B2B buyer journey has been turned on ...

Others use a timeline-based map that focuses on how long customers spend at each point in the journey. This is especially useful for big-ticket and B2B purchases with longer buying cycles.

Buyers demand a digital commerce experience. However, the complexities present in B2B commerce mean that providing such a ...

In today's fast-moving business world, the mode of engagement for B2B has moved a long way past traditional sales engagements. By now, each organization should have created confidence in the delivery ...

With minimal brand awareness and a nuanced B2B landscape that differed markedly from mainland Europe, they needed to establish themselves swiftly while understanding the unique market dynamics and ...