Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

In my previous article, “B2B SaaS SEO: Mapping your keywords to the customer journey,” I discussed strategically influencing ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Others use a timeline-based map that focuses on how long customers spend at each point in the journey. This is especially useful for big-ticket and B2B purchases with longer buying cycles.

But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no one-size-fits-all approach. In some ways, the B2B buyer journey has been turned on ...

Buyers demand a digital commerce experience. However, the complexities present in B2B commerce mean that providing such a ...