Lacking the two ingredients that contributed to how well Betty Crocker's baking products sold could have easily had something to do with why the Snackin' cake mix was eventually discontinued.

The name Betty was chosen because it seemed friendly. The Crocker came from a retired executive. It all seemed to fit, and ...

I've always been a fan of boxed cake mix. It's easy to make and usually ... when mixed for two minutes with the wet ingredients. The Betty Crocker cake was sweet on the inside and sticky on ...