How one of the world's first ultra premium blended whiskies has remained relevant after 33 years of market dominance.

This rarity helps to increase the value of the scotch, which often sells ... liquor that came close to matching its price tag ...

"There seems to be a general consensus around Blue Label in the scotch world: most people seem to agree that the whisky itself is good but not mind-blowing, and certainly not for the price.