The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

visual guidelines should be bold, confident and simple ... Layouts should not be cluttered, and should strive for balance in branding and visual interest. Accessible gold should only be used sparingly ...

For high-quality marketing materials that adhere to the branding guidelines, we encourage you to work with the Marketing & Communications Department. The department's staff can assist you with the ...

All UAB sites should follow the web accessibility guidelines we've outlined in the ... and give your site a custom and modern user experience design. Because UAB websites are required to meet the ...

To create a style guide that informs and engages is no mean feat, yet Dropbox's microsite is a shining example of the future ...

Brand Colors, Typefaces and Logos Here your brand style guide tackles distinguishable design elements that cannot be compromised. Provide in this section your specific hex, RGB and CMYK color ...

Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most ...

The design choices of your old brand, whether chosen consciously or not, will be strongly linked to your brand, and you should transplant as many of those elements as possible into your rebranded ...

Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Any website created on behalf of the university, including when grant funds are awarded to the university, must comply with the following UAB research website brand guidelines and UAB web content ...