Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The RIT academic brand uses several important logos and marks. Each has a specific role in representing ... Do not typeset the university or college name. Do not add drop shadows or other visual ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...