Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

For example, let's say an executive is researching new video ... The key to aligning with the B2B buyer journey is to harness all the knowledge you possess to personalize and contextualize the touches ...

Thankfully, issues like these can be solved by taking a deep dive into customer data to find patterns and insights which, ultimately, reveal what kind of content users need to progress in the buyer ...

The 2024 Car Buyer Journey Study by Cox Automotive reveals record high satisfaction among new-car buyers, driven in part by advancements in digital tools and seamless integration of online and in ...

Download our Journey Management Buyer's Guide to learn everything you need to know about implementing a Journey Management solution for your drivers. This guide covers the technical requirements ...