That richer understanding is best achieved by creating buyer personas: avatars of your target customers that help to conceptualize them as real human beings with individualized needs and wants. Buyer ...

Time to add to those buyer personas. Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do. We'll be in your inbox every morning Monday-Saturday ...

How do you figure out what motivates your potential customers to purchase? By creating buyer personas. Buyer personas can be a huge boon to your business—as long as you know what information to ...