Discover how Ralph Bruno turned a piece of couch foam into the iconic cheesehead hat. From humble beginnings to Packer's partnerships, it’s a true Wisconsin original.

GREEN BAY – The foam, triangular, yellow Cheesehead hat is synonymous with the Green Bay Packers, so there was little surprise when the Packers in 2023 acquired the company that made it. The ...

A spectator is seen wearing a cheesehead cowboy hat during the Professional Bull Riders (PBR) Unleash the Beast Tour competition on Saturday March 1, 2025 at Fiserv Forum in Milwaukee, Wis ...

GREEN BAY – The foam, triangular, yellow Cheesehead hat is synonymous with the Green Bay Packers, so there was little surprise when the Packers in 2023 acquired the company that made it.

Elon Musk set down his “chainsaw for bureaucracy” on Sunday to put on his cheesehead hat as he handed out $2 million to voters in Wisconsin’s tightly contested Supreme Court election. At a ...

Elon Musk spent $25 million to buy an election in Wisconsin, and all he got was a cheesehead hat. A surprisingly easy, double-digit victory of Dane County Circuit Court Judge Susan Crawford, ...

The popular foam hat was originally founded by Ralph Bruno in 1987, selling hundreds of thousands across the country. “It was just a perfect fit, from small family to big family,” said Bruno.

Plus, a guy in a Cheesehead cowboy hat — that has to be extra points or something. Ahead of the event, we talked to a few of the best bull riders in the world about their style and the most ...

Despite being deep in "Cheesehead Country," one Detroit Lions fan confidently showed up to Lambeau Field on Sunday sporting a cheese grater hat, hoping the Lions would shred the Green Bay Packers ...

GREEN BAY – The foam, triangular, yellow Cheesehead hat is synonymous with the Green Bay Packers, so there was little surprise when the Packers in 2023 acquired the company that made it. The ...

Western wear was definitely the move for this weekend's bull riding events at Fiserv Forum. And Milwaukee, you sure got the memo. We collected a few of our favorite fits from PBR's ...

GREEN BAY – The foam, triangular, yellow Cheesehead hat is synonymous with the Green Bay Packers, so there was little surprise when the Packers in 2023 acquired the company that made it.