The punchy, direct-to-consumer brand was founded in 2018 by Jing Gao, promising to bring a “not traditional, but personal” ...

The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

This rigorous approach not only establishes Youguowei as a reliable brand but also makes its products the preferred choice among national team athletes. Since November 2018, Youguowei has cultivated a ...

Ensuring that China’s 1.4 billion citizens are adequately fed continues to top the policy agenda. While the Asian giant ...

Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.

The rise of low-cost local chains - such as Mixue Bingcheng, Luckin and Cotti, which serve up tea, fruit and coffee drinks for less than 10 yuan ($1.38) and have rapidly expanded their franchise ...

The growth of larger China food brands tallies with the findings of Singapore-based consultancy Momentum Works, which released a recent report detailing the growth of 60 China F&B brands like ...