At 5 a.m., before most of their customers have even ordered their first latte or burrito bowl, Starbucks CEO Brian Niccol and Chipotle CEO Scott Boatwright are already side by side—spotting each ...

Laxman Narasimhan, who took over as Starbucks' CEO in March 2023, is leaving the company. People outside a Starbucks in Los Angeles on July 12, 2022. - Frederic J. Brown / AFP via Getty Images file ...

Niccol has worked to turn around a recent sales slump since joining Starbucks in September 2024. The former Chipotle CEO's "Back to Starbucks” strategy has also pushed for a simplified, revamped ...

Ringo H.W. Chiu/AP Niccol came to Starbucks from Chipotle, where, as CEO, he oversaw a huge expansion, a doubling of revenue, and an eight-fold increase in the stock price.

Key Points Starbucks just delivered an uninspiring fiscal second-quarter report. While its new CEO -- poached from Chipotle -- is certainly offering a new approach, nothing seems to be helping yet.