NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

Many couples may have recently encountered an invisible Coca-Cola vending machine, the Daily Mail reported Wednesday. For Valentine's Day this year, Coca-Cola installed a special vending machine ...

In addition to Coca-Cola’s mobile efforts in the United States, the company has been bolstering its presence internationally as well. In Europe, Coca-Cola’s Fanta rolled out a voice ...

This campaign was planned for winter, the season when demand for hot canned coffee climbs. Coca-Cola wanted to: Raise purchase frequency of GEORGIA coffee from vending machines among heavy users.

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...