NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines. The Wi-Fi-enabled ...

Many couples may have recently encountered an invisible Coca-Cola vending machine, the Daily Mail reported Wednesday. For Valentine's Day this year, Coca-Cola installed a special vending machine ...

In addition to Coca-Cola’s mobile efforts in the United States, the company has been bolstering its presence internationally as well. In Europe, Coca-Cola’s Fanta rolled out a voice ...

This campaign was planned for winter, the season when demand for hot canned coffee climbs. Coca-Cola wanted to: Raise purchase frequency of GEORGIA coffee from vending machines among heavy users.

Coca-Cola HBC has completed the acquisition of BDS Vending Solutions – a food and drink vending service business in Ireland. Founded in 1993, BDS Vending has a fleet of around 2,000 vending machines ...