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What Was New Coke And Why Did It Fail So Spectacularly?
Though it scored well in blind taste tests, New Coke was an epic failure in the 1980s. Why did it get such a bad reputation?
Harvard Business School7y
Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...