Keeping the Olympics on NBC has long been a priority for Comcast Chairman and Chief Executive Brian Roberts. Comcast also provides business products to the IOC as part of its role as an Olympics ...
Comcast Corp.’s NBC division extended its TV rights to the Olympics until 2036 in a $3 billion deal, locking down the Games for the next decade.
The move extends Comcast’s media rights to the Olympic Games on its various platforms in the U.S. through 2036.
Paris Olympics were a ratings windfall for NBC and its parent company, Comcast. The network reported a total audience ...
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