iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the tabulation of media viewership, is acquiring 605, a company that specializes in assigning “attribution,” or ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

The iSpot offering, called “Outcomes at Scale,” gives advertisers access to “conversion-rate tracking that enables them to see which programs, day parts and audience segments generate the ...

Spot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief ...