It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

One of baseball’s most iconic snacks is rolling out a special edition to start the season. Cracker Jack is adding a new face to its roster, as Cracker Jill will be introduced to celebrate women in ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

It doesn't matter whether you're a season ticket holder for your local Minor League team, or you've never gotten closer to a baseball game than driving past a stadium, you know the words to "Take Me ...

The makers of Cracker Jack are throwing their fans a curveball, introducing teammate Cracker Jill. Frito-Lay, which manufactures the famed baseball snack, released a video on Tuesday highlighting ...

Cracker Jill asks fans to spotlight women athletes via social media to bring more visibility to future role models; Five participating fans will be selected to have a $10,000 donation made in their ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also being offered for the first time in a ...

PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports. “After more than 125 ...

Cracker Jack has enjoyed an all-American reputation as the signature snack of the national pastime for more than a century. "Buy me some peanuts and Cracker Jack/I don't care if I ever get back," is ...