Customer journey maps are most effective when they engage both stakeholders and the C-suite. Your approach will vary greatly based on your unique company culture. For example, ...

The customer journey is all about the customer’s perspective—understanding how they interact with your brand at every stage. The service blueprint is more comprehensive and holistic.

How to Visualize Your Customer Journey Map. The more your map can make information beautiful, the more likely it is to be adopted in your department (and throughout the organization). Keep the design ...

Customer journeys are not linear, nor are they static, and therefore they cannot be adequately defined using a standard journey-mapping tool: the venerable flowchart.

The most successful businesses today have clearly identified the needs of their best customer and are obsessing daily to satisfy those needs. Here are the 4 parts to mapping your customer’s journey.

Learn to create a more compelling and valuable customer experience with Journey Maps for Marketers—a MarketingProfs Master Class. In 10 bite-sized lessons, you'll learn how to map your customer ...

The “journey” a consumer/customer has with your brand is not a predetermined path, it is the sum total series of engagement opportunities that are hyper-personalized and contextualized to ...

10 steps for crafting an effective journey map. The map is created in a collaborative process that relies on qualitative and quantitative data to determine and understand customer journeys ...

By understanding the following 5 phases, we can shape our content strategy to meet the customer’s needs – whatever stage of their journey they may be at.