More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Boost revenue with display advertising strategies: retargeting, personalization, interactive ads, and mobile optimization for ...

With decisive action, we in the marketing and advertising sector can help create the sustainable future we all envision.

The Chicago Reader advertising opportunities include print, digital display on ChicagoReader.com, e-mail, social, podcast, branded content, promotions and contests, events, and even programmatic ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture recognition systems allows you to engage with screens through intuitive ...