To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

In the age of social media, American boxing has undergone a seismic shift. Fighters now wield the power of digital platforms ...

"A strong app or polished social media presence won’t compensate for a lack of meaningful, locally relevant content." ...

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.

CNN, already beset by historically low television ratings, is laying off 6 percent of its staff, roughly 200 people, chief ...

Sean Diddy Combs initiates $50 million lawsuit against NewsNation and former lawyer, addressing allegations of defamation ...

The survey also found that second-screen usage is common among Super Bowl viewers. Social media is the most popular secondary media platform, with 46% of digital viewers and 30% of traditional TV ...

on a retailer’s own digital channels — the true power of retail media comes in connecting retailer first party data with other channels, including stores and third-party platforms like social media ...

The digital revolution has given rise to influencers and streaming platforms that dominate the way we interact, consume ...

In the age of fifth-generation warfare, battlefields have shifted to the minds of common citizens where misinformation and propaganda dominates. Social media platforms with billions of users ...