Melania, Amazon
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While the documentary is exceeding box office expectations, it's unlikely to make a profit in theaters.
The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.
Amazon's week included a White House screening of the "Melania" documentary and another massive round of layoffs.
The first notices are rolling in for Amazon’s controversial, big-budget Melania Trump documentary, Melania. Described as “an intimate chronicle which a rare glimpse into the life of Melania Trump, ...
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