Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG companies.

Gen Z and millennial shoppers are particularly interested in store brands as they seek out both value and quality, per a ...

Walmart dominated the grocery wars in recent years. Now it’s introducing a new private label food brand as it looks to cement its market share gains. On Tuesday, Walmart announced the launch of ...

The launch from the country's largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. 'As an industry ...