A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous ...

If you didn't press pause, you probably missed all of the Easter eggs located in Tom Brady's wristband during the Super Bowl ...

Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked ...

Tom Brady's Duracell Super Bowl commercial included references to his roast, Deflategate and a potential unretirement.

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super Bowl commercial.

Brady appeared in the commercial in the role of a Fox commentator who powers down just as he’s beginning to speak. Duracell is there to the rescue, with AA batteries that return the football legend to ...

even though it brings a new ad character, the Duracell Scientist, to a bigger stage. The figure was introduced in the fall of 2024 and has spurred positive reaction among consumers. At the Super ...

During the game, he also starred in a commercial for Duracell alongside his broadcast partner Kevin Burkhardt. The ad made several references to Brady's career, including a jab at the infamous ...