A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous ...

Like Tubi's infamous 2023 Super Bowl spot, Duracell's 2025 ad does not immediately appear to be a commercial. Instead, the ...

Tom Brady's Duracell Super Bowl commercial included references to his roast, Deflategate and a potential unretirement.

“Duracell has always been my go-to battery because of their commitment to never settling for the status quo, and always pushing boundaries.” The delightfully disruptive ad spot embraces Brady ...

Without the buzz around Brady, says Velutini, a commercial might not have succeeded, even though it brings a new ad character, the Duracell Scientist, to a bigger stage. The figure was introduced ...

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The ...

joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand shocked viewers when seven-time ...