Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous ...

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super ...

If you didn't press pause, you probably missed all of the Easter eggs located in Tom Brady's wristband during the Super Bowl ...

Duracell released its first-ever national Super Bowl commercial on Sunday, so who better to welcome their debut onto the ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tom Brady's Duracell Super Bowl commercial included references to his roast, Deflategate and a potential unretirement.

Without the buzz around Brady, says Velutini, a commercial might not have succeeded, even though it brings a new ad character, the Duracell Scientist, to a bigger stage. The figure was introduced ...

During the game, he also starred in a commercial for Duracell alongside his broadcast partner Kevin Burkhardt. The ad made several references to Brady's career, including a jab at the infamous ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox.