A Duracell Super Bowl commercial was designed to make viewers think Fox announcer Tom Brady had run out of power in the ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super ...

If you didn't press pause, you probably missed all of the Easter eggs located in Tom Brady's wristband during the Super Bowl ...

Brady appeared in the commercial in the role of a Fox commentator who powers down just as he’s beginning to speak. Duracell ...

Tom Brady's Duracell Super Bowl commercial included references to his roast, Deflategate and a potential unretirement.

It was only in July last year that Tom Brady got roasted quite brutally by Kevin Hart in the Netflix special, The Roast of ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox.

Without the buzz around Brady, says Velutini, a commercial might not have succeeded, even though it brings a new ad character, the Duracell Scientist, to a bigger stage. The figure was introduced ...