You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

Airbnb sends customers an email 1 day after they view a listing but don’t complete the booking. They pull in the exact listing the customer viewed one day earlier as well as relevant listings in the ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

When it comes to email marketing, there's a lot to consider. We've got you covered with these top 12 email marketing tips. There is no doubt that email marketing is effective. But how many times have ...

Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...