He's considered the greatest NBA player of all time, but Michael Jordan is also a savvy businessman with a massive shoe ...
The original Jordan 1 hit stores across America in March 1985, priced at $65. And at the end of the year, the Air Jordan franchise had made $100 million in revenue. More from So Expensive ...
Narrator: This is the Jordan 1 Retro Fragment ... so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic ...
Read more: The Canadian investor who just dropped more than $1.2 million ... pairs of Air Jordans for $20,000. We consulted StockX and Stadium Goods to find the most expensive Air Jordans that ...