When it comes to Facebook advertising, many marketers focus on surface-level metrics like clicks, impressions, and reach. While these numbers offer a quick snapshot of how an ad is performing, they ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

In November, Facebook announced a new tool for marketers: the ability to track conversions after members of the social media network view specific ads on Facebook. When the news broke, a Facebook ...

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products -- a measurement solution with a database of over 25,000 digital campaigns ...