Unveiling a club manifesto alongside a new badge in 2022, Fiorentina had the task of redesigning a historic pillar of the Florence community. In the end, like many others, not much change was needed.

The Chicago Fire unveiled their new identity on Thursday, revealing the club’s new primary badge and brand ahead of their 2020 move to Soldier Field. The club will now be formally known as ...

FLORENCE, ITALY - DECEMBER 1: Denzel Dumfires of FC ... Fiorentina and Torino at Stadio Artemio Franchi on January 19, 2025 in Florence, Italy. (Photo by Gabriele Maltinti/Getty Images) As per the ...