With the release of the Fujifilm GFX 100S II, it appears that Fujifilm might have found its rhythm with its GFX lineup. I find it hard to believe that it was only in 2017 that the Fujifilm GFX ...

Fujifilm also introduced AI subject detection from recent models, so it now has settings for animals, birds, automobiles, motorcycles, bikes, airplanes and trains. The GFX 100 II has a new 5-axis ...

SAVE $500 on selected Fujifilm GF zoom and prime lenses – including a portrait lens beast!

Fujifilm’s GFX lineup of medium format cameras continues to go from strength to strength with the arrival of the Fujifilm GFX 100S II. An upgrade of Fujifilm’s GFX 100S, this is the latest mid-level ...

This week, Fujifilm answered. It's released firmware updates for its flagship APS-C camera, as well as the GFX 100S II, X-T50, X-S20 and X100VI, promising that its "AF algorithm has been partially ...

Enter Fujifilm, with their latest release – the GFX100 II. A second generation of the original model, this camera manages to substantially undercut its predecessor in terms of price, while still ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.